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ROSE DAY 2011 (about the inception)

Rose Day, CPAA's 'connect with cancer' initiative in a non-medical way was launched in 1994. Over the years, Rose Day has evolved - touched, moved and inspired cancer patients - if just for a while, lifted them out of their situation and rekindled hope in their lives. Creating magic moments for patients through song, dance and flowers, Rose Day has also raised funds towards CPAA's long-term goal of 'Total Management of Cancer'. In that sense Rose Day is not just a day! It's the way forward for CPAA to make a difference in the fight against cancer.

Mumbai: Roses and gifts were distribution at over 30 hospitals and dharamshalas. Entertainment programs were organized in hospitals like Dr. Balabhai Nanavati Hospital, BYL Nair Hospital, Wadia Hospital, Shanti Avedana, Tata Hospital, ACTREC hospital, S L Raheja Hospital with the support of Artist Aloud and Radio One. Eye-catching Rose Day kiosks were set-up on Mumbai's sea-facing promenades from Marine Drive to Bandra between Sept 17th and Sept 24th to make it convenient for well-wishers to send floral greetings @ Rs.10 per rose to cancer patients in hospitals across the city. This timeless gesture of saying it with flowers and brightening up the hospital environs, worked like a charm. Rose Day buttons were sold at the various outlets of Cafe Coffee Day, Bombay Store, Westside store and Moshe's. >>more photos

This year Rose Day's highlight Patient event was a unique, intimate fun-filled morning to celebrate cancer patients who have fought the brave fight and managed a positive outlook in life, against all odds - 'Winners in Life' - brunch with the Stars on 25th September at the Mayfair banquets. Patients were nominated by leading oncologists in Mumbai and 8 'Winners in Life' were identified for their unique handling of the disease and outstanding achievements in life by a jury comprising of Dr. R Badwe (Director, Tata Memorial Hospital), Mr. Y. K. Sapru (Founder Chairman & CEO, CPAA) Dr. Shubha Maudgal (Exec Director, CPAA), Ms. Joan Shenoy (Chairperson, Rose Day), Actors Nandana Sen and Raima Sen. Starting this year, CPAA also planned to recognize the services of Nurses for going beyond the call of duty and approaching their jobs in an uncommon manner. The jury reviewed nominations from various hospitals and selected 3 nurses who stood out from the rest for their professional ethic, commitment and humanitarianism and were awarded the Rose Day NIGHTINGALE Award. Celebrity's Genelia D'souza, Vivek Oberoi, Boman Irani and Aftab Shivdasani were present for the event. >> more photos

Delhi: Bollywood Party - A novel way to bring smiles on the faces of the cancer patients. The theme chosen for this year's Cancer Rose Day celebration was 'Bollywood Party', something very close to the hearts of the kids from AIIMS paediatric ward. The children were given a free hand to choose their favorite Bollywood actor and film character. It was a medley of popular songs and dialogues. The Imperial Hotel hosted this event. Our student volunteer Ms Vandana Suresh choreographed the dances. To show their support, Pearl Academy of Fashion stepped in to sponsor and design the costumes for the participants. Hussain, the lead dancer from Zangoora flew down for this event and danced with the kids!! Actress Sushma Seth graced the occasion and interacted with children. Around 60 childhood cancer patients with their attendants attended this function. >> more photos


Pune: CPAA staff and volunteers visited different Hospitals of Pune two days prior to Rose Day, greeting patients with a Rose and gift packets. ISTA Hotel Pune hosted the Cancer Rose Day celebration this year. The event featured dance performances by 'Prerna Dance Group' and 'Ratnakar Shelke's' Dance Academy students. Rajeev Bajaj, MD of Bajaj Auto was the guest of honour at this function. The event brought a smile to face of many cancer patients.


Dr. Shubha Maudgal and Susan Verghese delivered a cancer awareness lecture for a womens' group at Societe Generale on 20th October.



Mumbai: Diwali is the most significant month of the year and raises the most funds for the rehabilitation of cancer patients at our Rehabilitation center. This year CPAA raised over Rs. 60 lakh through the sale of diwali diyas, hampers and decorative torans. Companies like Merck Limited; Raptakos, Brett & Co Ltd; Tressorie Traders; La Patisserie at Taj; Chamber Club at Taj; Patchi Chocolates; Patrimonio Art Gallery; Westside Store Chain; Contemporary Arts & Crafts, Pune; Centre for Arts & Crafts, Juhu; CRY World; Taj Wellington Mews and many more support this effort by purchasing huge quantities of our products. The products were also exhibited at various exhibitions at the Taj President, the Oberoi Hotel, the Trident Hotel, the Club, Glaxo, Hindustan Unilever Limited and Ernst & Young.

It was truly a Happy Diwali for patient Mangala Gaikwad. At her appeal, Mr. Dwaraknath of Natco Pharma donated expensive Vorizol tablets to ease the financial burden of the family.

Delhi: Patients and their family members were invited to spend a day at a farmhouse in Delhi to bring in the Diwali celebrations. It was a mini fair in the plush gardens of the farm house with entertainment for the children and their care-givers, followed by a sumptuous lunch.
 >> more photos 

Diwali was celebrated at the Annkut Restaurant on 21st October. Patients were entertained with a magic show and a tattoo artist followed by games, gifts, tea and snacks.


Breast Cancer Awareness Month:

CPAA, Delhi co-hosted a Satya Paul fashion show showcasing his Pink Collection especially designed for Breast Cancer Awareness month, on 31 October 2011 along-with Hotel Imperial, New Delhi and Avon Cosmetics and under the leadership of Mrs. Kiran Hukku (Director, CPAA New Delhi). Renowned make-up artist Vidya Tikari and her team ably handled hair and make-up for the professional models, eminent women and breast cancer survivors who walked the ramp in a show choreographed Harmeet Bajaj.

We salute the grit and determination of Deepa Malik, a paraplegic athlete who came up on the ramp dressed in pink on her wheel chair. Also walking on the ramp was 85 year old survivor, Sultana Tikari who still retains her love for life. The guest of honor for the evening was Princess Diya Kumari of Jaipur, while the show was attended by dignitaries from diverse fields including the Ambassador of Denmark. The focus of the event was to spread awareness about breast cancer amongst women and simultaneously raise funds to support poor cancer patients who cannot afford the expensive treatments. >> more photos

Rehabilitation of Urmila

Urmila is a poor girl who stays with her sister in Borivili and is a patient of severe depression. She lost her mother due to breast cancer. Her father also passed away due to heart attack within three months. Their only brother doesn't take care of them and harassing them to vacate the house where they are staying at present. CPAA stepped in to help Urmila by giving her a sewing machine procured from donor.

This has enabled her to become independent and earn a livelihood. She is really happy now and has already started receiving stitching clothes from her neighbours.


CPAA participated in the World Dental Show, 'Mumbai Smiles' IDA Conference and Exhibition from 16th - 18th September. Ketaki Karnik manned the kiosk and distributed literature and information on CPAA. Dr. Kunal Oswal presented a paper.

Dr. Shubha Maudgal conducted an awareness programme at the National Stock Exchange on 16th September. A sale of diyas, statues and stationary sets made at CPAA's rehabilitation center also met with a great deal of enthusiasm.

Susmita Mitra and Minal Parab distributed anti tobacco information brochures, leaflets and stickers followed by a sale of diyas made at CPAA's rehabilitation center, to students at the Government Law College on 26th September.

CPAA conducted a Cancer screening camp jointly with Shaina N C and Bandra Hindu Association on 21st October at Bandra Hindu Association, Mumbai for 100 underprivileged women from the slums and colonies in Bandra. Model Rhea Pillai was present at the camp to encourage these women too.

Participants from Sumita Cancer, Siliguri visited CPAA under UICC funded Capacity Building Project from 17th - 22nd October. They attended the 3 day Psycho-oncology volunteers training programme, witnessed a camp and clinic, visited a hospital with a counsellor, interacted with heads of each department.

(September - October 2011)

Cancer Screening
Camps / Clinics 24
Screenings 718
Suspected cases 320
Detected cases 1

Patient Care
Total Aid - Rs. Rs. 7,89,375/-
Patients Aided 394
Patients Counselled 2,891
Information/Literature 2,334
Ward / room visits 975
Ambulance service to 2,085

Cancer Insurance Policy
Policy holders 12,175
Detected cases 201
Survivors 156
Money Disbursed Rs. 4,17,88,626

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