Breast cancer is rapidly overtaking cervical cancer as the number 1 cancer in India.

Over 1 lakh cases were detected last year. In India, women tend to get the disease, on an average 10 years earlier than women in the west. And due to a lack of awareness, especially since young women are not expected to get breast cancer, they go to the doctor at later, incureable stages.

Recognising this unique problem, CPAA worked with Leo Burnett to create this wrapping paper which is typically provided by all stores when a woman buys sanitary napkins. We have reached you - a young menstruating woman who needs to be reminded that breast cancer can and DOES happen to just such women as you. All women over the age of 20 should perform a monthly Breast Self Examination to ensure that they are familiar with their breast shape, size, texture so that they can catch changes as early as possible.

Fill up the form below with the correct information to be a part of this awareness campaign and to receive your free copy of the Breast Self-examination booklet in your choice of language (as below). Do share this with your friends too.