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Statistics show that every year 8,00,000 new cancer cases are registered - 3,20,000 of which are suffering from Head and Neck cancers largely attributed to tobacco habits. While, tobacco claims about 4.9 million deaths annually globally, an alarming 1 million of them are from India. 

Over the years several advertising agencies and publishing houses have come forward to help us raise awareness about critical issues pertaining to tobacco consumption and cancer in general. Their efforts have won us many awards and accolades worldwide and have thus signaled the organisation's seriousness in dealing with tobacco issues and policy.

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Public Service Advertising

The word cancer immediately invokes terror and thoughts of death in the minds of most people. At the same time, the incidence of cancer is on the rise. It is evident from one’s experience that it is becoming a more and more common disease with a case in every family. In fact, cancer is not something to be feared. A majority of cancers can be prevented by adopting healthy social practices and, if detected early, can be totally cured. In India, especially, there is a need for education and information on various aspects of cancer. Even educated patients have a problem accessing information which could help them to cope better with the disease.

Recognising this particular problem, Cancer Patients Aid Association has focused on ways and means to tackle it. Our appeals received overwhelming responses from the advertising, television & film fraternity as they joined hands on various occasions to create compelling & hard-hitting campaigns - print, billboards & short movies. Along with reaching out to a large number of people these, many of these campaigns won awards and accolades at international levels. 

A series of advertisements made by Contract Advertising also appeared in Indian Express and Loksatta regarding Passive Smoking. Too often, smokers endanger the lives of non-smokers by smoking in their presence. Recently, studies have shown that such second hand smoke can also raise the risk of contracting cancer significantly. The danger is especially grave for children of parents who smoke. They are more likely to suffer from pneumonia or bronchitis in the first two years of life than children who live in smoke-free households. Several studies have also established a link with sudden infant death syndrome (SIDS). Children of parents who smoke have a twofold-increased risk of dying of SIDS.

CPAA is indeed grateful to these agencies for acting out of a sense of moral responsibility. Their efforts will help people to imbibe the message of Prevention and Early Detection.

Posters :

The above poster was designed by  Raheel Patel, Director, Design Dialogue.  (+91 9979873283).

Movies : 

Click to Play Director - Vihan Suryavanshi

 

(Click to Play)

• About CPAA
• The Journey
• Smoking causes impotency
• Quit Smoking - Vivek Oberoi
• Quit Smoking - Urmila Matondkar
• Quit Smoking - Shashi Kapoor