conducts awareness programmes at schools, colleges, factories, hotels,
residential localities and offices, emphasising the correlation between
tobacco usage and oral and lung cancers; and infections with high-risk
Human Papilloma Viruses and cervical cancer. The lectures and open forum
programmes are reinforced by targeted brochures, posters and educational
literature. 3,00,000 people have been reached in schools, colleges,
offices, factories, residential locations.
compiles and creates informative cancer brochures, to understand and a
quick reference guide to patients, caregivers including laymen.
Brochures on Breast cancer, Cervical cancer, Diet and Cancer, Leukemia,
Lymphedema, Lung cancer, Ovarian cancer, Tobacco related Oral/Lung
cancers, Prostate cancer, Testicular cancer, Chemotherapy and Radiation
are provided in English, Hindi, Marathi and Bengali languages at various
hospital and treatment centers. The brochures elaborate on symptoms,
risk factors, treatment options etc and are endorsed and approved by
concerned expert oncologists. CPAA's 'Sahayata' is a quick reference
resource handbook containing contacts of community help and welfare
services pertaining to cancer-related issues.
Infomercials And Short Films: Over the years several advertising
agencies and publishing houses have come forward to help us raise
awareness about critical issues pertaining to tobacco consumption and
cancer in general by creating short films, infomercials and posters. The
efforts have won us several awards and accolades worldwide, and have
thus signaled the organisation's seriousness in dealing with tobacco
issues and policies. click to view
And Open Forums : CPAA's cancer awareness lectures educate about the
correlation between lifestyles and cancer. Lectures are given in English
or a local regional language at schools, colleges, factories, hotels,
residential localities and offices. Cancer is explained with the help of
pertinent presentations giving facts about risk factors, myths, specific
cancers - early signs / symptoms, statistics of prevalence and
prevention, posters and brochures to portray a realistic picture about
cancer and help remove the perceived stigma.
Efforts are made to reach areas and groups that are inaccessible or
unapproachable. Target groups are School and College students for
awareness of the ill-effects of Tobacco; Women's groups for Breast and
Cervical cancer awareness; in-mates of Jails/Prisons; Personnel and
families of the Armed forces; blue-collar workers etc. The message is
reinforced in innovative ways like skits, surveys, posters, drawing or
slogan writing competitions, mass pledges. Special programs are
organised to mark events like World Cancer Day, International Womens'
Day, International Womens' Day, Breast Cancer Awareness Month, etc
Tobacco Cessation Program: 'Quit Tobacco For Life': Today’s laws
have made it mandatory for corporates to enforce a tobacco free
workplace. However, CPAA believes that it is in the employer’s interest
to help employees to quit voluntarily rather than have it forced upon
them. Smoking has an adverse effect on your employees’ health and
results in loss of productivity; hence the use of effective workplace
smoking cessation initiatives will result in measurable benefits in
terms of health, social and economic gains. CPAA's Tobacco Free
Workplace program starts with an awareness lecture to explain the
dangers of smoking, causal relationship with cancer and strategies used
by the tobacco industry to promote addiction. The information is related
in a scientific, non threatening manner, providing education on the
deleterious effects of tobacco on health, benefits of quitting and
providing motivation. Introductory training on Tobacco cessation is
imparted to the employee population per se without segregating tobacco
users. Users are invited to contact us through email, mobile or personal
visit to our office at Mumbai, directly or through their HR department.
Screening: CPAA runs a diagnostic clinic and pathology lab at
Naigaon, Mumbai, and a state-of-the-art Polymerase Chain Reaction (PCR)
based Human Papilloma Virus detection laboratory at Mahalaxmi, Mumbai.
Free cancer screening
clinics are conducted at Naigaon once a week and on-site at subsidised
rates in Mumbai, New Delhi, Pune and throughout India.
individuals screened have been screened at the 7,491 camps and clinics
conducted to date from a cross section of the society to include:
Various community groups, social service organisations, churches, underprivileged
groups, families in residential localities, corporates, blue-collared
workers, teachers and parents at schools and colleges, and the staff and
families of civil services and armed forces. 528 cancer patients were
detected and advised further tests and treatment.
The HPV Laboratory Project undertaken by CPAA is the first of its kind
to be started by a NGO in India. As a part of its CSR initiative,
Mazgaon Dock Ltd., a Public Sector Undertaking under the Department of
Defence Production, Ministry of Defence, Government of India has
sponsored the setting up of a CPAA's HIGH RISK ONCOGENIC HPV SCREENING
LABORATORY in Mumbai. They have also set up a fund to provide free HPV
test for 5,000 women including underprivileged women for screening risk,
early detection and prevention of cervical cancer. Email
to organise or sponsor a camp.